Toyota has launched a pretty impressive film to showcase the Hybrid technology available within its new car, the Auris.
The film, created by advertising agency Glue Isobar, uses the latest projection mapping techniques to promote the car’s ability to constantly recycle the energy it uses. The result is a highly immersive and wonderful display of the latest technologies.
Slightly ironic however that the animator mentions a ‘staggering lumen count’; An energy efficient car, a not so energy efficient way of promoting it perhaps…
The film was produced by Glue Isobar’s digital film unit Superglue, with the projection mapping software and geometry system developed by Igloo Vision. The ‘Making Of’ film below explains the complexities and details of how the film came to be.