Excellent words from Seth Godin this week on why “data is hard for human beings to digest.” He talks about, “the power of visualizing data and turning it into information.” We like his thinking, but we also know it needs to go further, so that people really can identify with and make use of that visualisation.
We’re turning information into conversation. Our installations in public spaces create opportunities for people to tell their own stories in relation to research and data that is local and relevant to them. As Seth says,
“We repeatedly underestimate how important a story is to help us make sense of the world.”