What – Creative Data is a series of design projects that transform complex data and research into engaging tools and resources for the wider public.
Why – In the age of information and non-stop communication how do you make sure the most important messages get through? Furthermore, how do we help people feel empowered to take positive action on the key social and environmental issues of our time?
In our increasingly static culture, where many are tied to their desks and immersed in digital worlds, we’re seeing the traditionally escapist media and advertising industries failing to convince people of the fundamental roles they can play in their local communities.
How - Creative Data forms engaging works in public spaces, attracting attention through their experiential nature. These dynamic installations encourage people to connect with the physical world and consider their future landscapes.
By making key social and environmental issues relevant to local people in local spaces it enables them to freely express their opinions, whilst generating discussion and debate in the community.
Creative Data projects adhere to a replicable model that includes three keys phases: research, installation and education. Each project is unique to its subject, context and audience, taking inspiration from climatic, environmental, social and material studies.
Who – The projects are collaborative exercises created by multidisciplinary teams of designers, artists, curators, researchers and scientists.
Where – Creative Data is currently working on a series of projects in collaboration with environmental and social scientists around the UK.
The pilot project about the future of The Norfolk and Suffolk Broads is nearing completion. Now proposals are being developed in Wales about coastal erosion, in Cornwall with the Eden Project, and in London with Kings College on air quality, health and sport.
With – As well as working with academic institutions, Creative Data collaborates with commercial enterprises interested in the power of play and experiential storytelling in visual communications.
If your organisation, as part of its leadership strategy, wants to explore creative ways of telling your R&D, innovation, and sustainability stories to wider audiences please do get in touch.